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Another public company has chosen Bitcoin as a strategic reserve asset. Why?

 

MicroStrategy continues to be the largest holder of Bitcoin among public companies. As of today, the giant has accumulated 444,262 BTC, in which $27.7 billion has been invested. Moreover, the company previously presented the “21/21” plan, which involves investing $42 billion in the first crypto over the next three years. As a result, this motivated other market participants, who are also switching to the so-called Bitcoin standard.

In general, MicroStrategy has already moved to implement this plan. After all, the giant has been buying BTC every Monday for the past six weeks, investing billions of dollars in the cryptocurrency.

Another public company has chosen Bitcoin as a strategic reserve asset. Why? MicroStrategy's Bitcoin purchase chart. Photo.

MicroStrategy Bitcoin Purchase Chart

As a result, the company may turn into a kind of Bitcoin bank, which will find a use for its own coins. However, former head of MicroStrategy Michael Saylor has previously stated that they are not going to get rid of the purchased bitcoins, because this cryptocurrency is the best asset of our time and a tool for investing funds.

Who constantly buys bitcoins

Canadian cryptocurrency company Matador Technologies announced its decision to use Bitcoin as a reserve asset. Accordingly, the organization will purchase the cryptocurrency and store it for the long term. And the first purchase will take place later in December and will amount to the equivalent of 4.5 million dollars.

According to sources at Decrypt , Matador Technologies is developing a Bitcoin-based platform that will allow customers to purchase digital assets representing gold. The launch is scheduled for early 2025.

Matador was formerly known as Scaling Capital 1 and its shares began trading on Canada’s TSX Venture Exchange last week. The company’s market cap is in the $50 million range, which is relatively small.

For example, on December 10, Microsoft shareholders spoke out against direct investment in BTC, an initiative that had been previously presented by one of the company’s investors. Moreover, even a three-minute presentation by Michael Saylor, with which he wanted to explain the advantages of crypto for its representatives, did not help change the giant’s decision.

Matador representatives said that the idea of ​​investing in BTC was unanimously approved by the company’s board of directors. As part of this initiative, the company will transfer most of its fiat reserves to US dollars, thereby abandoning the accumulation of the local Canadian dollar.

According to the management, the company also considered the prospect of developing its own platform based on Ethereum and Solana. However, in the end, the BTC network was chosen due to its stability and reliability, which is determined by the huge hash rate of the blockchain.

Here’s Matador President Sunny Ray’s response to the event.

Matador’s board of directors and management are confident in Bitcoin’s ability to maintain a bright future for our reserves. This decision is also consistent with our mission to explore the use of BTC as a platform for our gold-based products.

Matador Technologies is not the only company that has started buying Bitcoin this year. The list also includes Japan’s Metaplanet, which first added BTC to its balance sheet in April 2024.

As of today, the company has purchased 1,762 coins, in which $136 million was invested. At the same time, this amount of bitcoins is now estimated at 172.9 million.

Who is constantly buying bitcoins. Table of the largest Bitcoin holders among public companies. Photo.

Table of the Largest Bitcoin Holders Among Public Companies

It can be assumed that in the future the number of companies with bitcoins and other coins on their balance sheet will increase. However, the main catalyst for such purchases should be the creation of a national BTC reserve by the US government, which will be possible after the newly elected President Donald Trump and the updated composition of Congress come to power.

Trump still hasn’t given up on the idea of ​​developing a cryptocurrency reserve on a national scale. He last confirmed such plans in mid-December. This means that the politician’s inauguration on January 20 and his further actions are definitely worth waiting for.

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